Secure Electronic Delivery (SED) is a service created in 2003 and provided by the British Library Document Supply Service (BLDSS). Its purpose is to enable faster delivery of digital materials as encrypted, copyright-compliant PDF Documents, to a personal e-mail address. These documents are supplied from the British Library via its On Demand service. When the British Library supplies articles electronically, it sends them securely in order to ensure its usage is permitted (research purposes) and copyright law is observed. == Methods == As the publishing industry, authors and creators become highly protective of their assets and intellectual property, they impose strict rules on delivery methods to prevent copyright infringement. Nowadays, DRM-enabled secure delivery appears to be the most widely used solution to address issues faced by libraries in supplying ebooks and digital materials to their users. SED, one of these solutions, is using Adobe LiveCycle Digital Rights Management (LCDRM) as an encryption method to deliver documents. == Advantages == SED offers convenience, quality and speed as documents are delivered upon request at any location and on any device. Requested articles are scanned for high quality reproduction, opened anywhere on any machine, including mobile devices. == Restrictions == The following are restrictions hold in a SED service implementation: The digital material is accessible only for 14 days via a link sent to a personal message. Due to copyright reasons, the material can be opened only once, saved for 14 days and does not allow a copy-paste action. Upon display, the material must be printed from the same device and reprinted only once. The On Demand encryption technology works best on the default Safari browser although other browsers may accommodate it.
News analytics
In trading strategy, news analysis refers to the measurement of the various qualitative and quantitative attributes of textual (unstructured data) news stories. Some of these attributes are: sentiment, relevance, and novelty. Expressing news stories as numbers and metadata permits the manipulation of everyday information in a mathematical and statistical way. This data is often used in financial markets as part of a trading strategy or by businesses to judge market sentiment and make better business decisions. News analytics are usually derived through automated text analysis and applied to digital texts using elements from natural language processing and machine learning such as latent semantic analysis, support vector machines, "bag of words" among other techniques. == Applications and strategies == The application of sophisticated linguistic analysis to news and social media has grown from an area of research to mature product solutions since 2007. News analytics and news sentiment calculations are now routinely used by both buy-side and sell-side in alpha generation, trading execution, risk management, and market surveillance and compliance. There is however a good deal of variation in the quality, effectiveness and completeness of currently available solutions. A large number of companies use news analysis to help them make better business decisions. Academic researchers have become interested in news analysis especially with regards to predicting stock price movements, volatility and traded volume. Provided a set of values such as sentiment and relevance as well as the frequency of news arrivals, it is possible to construct news sentiment scores for multiple asset classes such as equities, Forex, fixed income, and commodities. Sentiment scores can be constructed at various horizons to meet the different needs and objectives of high and low frequency trading strategies, whilst characteristics such as direction and volatility of asset returns as well as the traded volume may be addressed more directly via the construction of tailor-made sentiment scores. Scores are generally constructed as a range of values. For instance, values may range between 0 and 100, where values above and below 50 convey positive and negative sentiment, respectively. === Absolute return strategies === The objective of absolute return strategies is absolute (positive) returns regardless of the direction of the financial market. To meet this objective, such strategies typically involve opportunistic long and short positions in selected instruments with zero or limited market exposure. In statistical terms, absolute return strategies should have very low correlation with the market return. Typically, hedge funds tend to employ absolute return strategies. Below, a few examples show how news analysis can be applied in the absolute return strategy space with the purpose to identify alpha opportunities applying a market neutral strategy or based on volatility trading. Example 1 Scenario: The gap between the news sentiment scores for direction, S {\displaystyle S} , of Company X {\displaystyle X} and Market Y {\displaystyle Y} has moved beyond + 20 {\displaystyle +20} . That is, S X − S Y {\displaystyle S_{X}-S_{Y}} ≥ 20 {\displaystyle 20} . Action: Buy the stock on Company X {\displaystyle X} and short the future on Market Y {\displaystyle Y} . Exit Strategy: When the gap in the news sentiment scores for direction of Company X {\displaystyle X} and Market Y {\displaystyle Y} has disappeared, S X − S Y {\displaystyle S_{X}-S_{Y}} = 0 {\displaystyle 0} , sell the stock on Company X {\displaystyle X} and go long the future on Market Y {\displaystyle Y} to close the positions. Example 2 Scenario: The news sentiment score for volatility of Company X {\displaystyle X} goes above 70 {\displaystyle 70} out of 100 {\displaystyle 100} indicating an expected volatility above the option implied volatility. Action: Buy a short-dated straddle (the purchase of both a put and a call) on the stock of Company X {\displaystyle X} . Exit Strategy: Keep the straddle on Company X {\displaystyle X} until expiry or until a certain profit target has been reached. === Relative return strategies === The objective of relative return strategies is to either replicate (passive management) or outperform (active management) a theoretical passive reference portfolio or benchmark. To meet these objectives such strategies typically involve long positions in selected instruments. In statistical terms, relative return strategies often have high correlation with the market return. Typically, mutual funds tend to employ relative return strategies. Below, a few examples show how news analysis can be applied in the relative return strategy space with the purpose to outperform the market applying a stock picking strategy and by making tactical tilts to ones asset allocation model. Example 1 Scenario: The news sentiment score for direction of Company X {\displaystyle X} goes above 70 {\displaystyle 70} out of 100 {\displaystyle 100} . Action: Buy the stock on Company X {\displaystyle X} . Exit Strategy: When the news sentiment score for direction of Company X {\displaystyle X} falls below 60 {\displaystyle 60} , sell the stock on Company X {\displaystyle X} to close the position. Example 2 Scenario: The news sentiment score for direction of Sector Z {\displaystyle Z} goes above 70 {\displaystyle 70} out of 100 {\displaystyle 100} . Action: Include Sector Z {\displaystyle Z} as a tactical bet in the asset allocation model. Exit Strategy: When the news sentiment score for direction of Sector Z {\displaystyle Z} falls below 60 {\displaystyle 60} , remove the tactical bet for Sector Z {\displaystyle Z} from the asset allocation model. === Financial risk management === The objective of financial risk management is to create economic value in a firm or to maintain a certain risk profile of an investment portfolio by using financial instruments to manage risk exposures, particularly credit risk and market risk. Other types include Foreign exchange, Shape, Volatility, Sector, Liquidity, Inflation risks, etc. Below, a few examples show how news analysis can be applied in the financial risk management space with the purpose to either arrive at better risk estimates in terms of Value at Risk (VaR) or to manage the risk of a portfolio to meet ones portfolio mandate. Example 1 Scenario: The bank operates a VaR model to manage the overall market risk of its portfolio. Action: Estimate the portfolio covariance matrix taking into account the development of the news sentiment score for volume. Implement the relevant hedges to bring the VaR of the bank in line with the desired levels. Example 2 Scenario: A portfolio manager operates his portfolio towards a certain desired risk profile. Action: Estimate the portfolio covariance matrix taking into account the development of the news sentiment score for volume. Scale the portfolio exposure according to the targeted risk profile. === Computer algorithms using news analytics === Within 0.33 seconds, computer algorithms using news analytics can notify subscribers which company the news is about, if the news article sentiment is positive or negative, if the news is ranked as high or low relative importance … relative relevance. the stock price reaction and the increase in trade volume is concentrated in the first 5 seconds after an news article is released. === Algorithmic order execution === The objective of algorithmic order execution, which is part of the concept of algorithmic trading, is to reduce trading costs by optimizing on the timing of a given order. It is widely used by hedge funds, pension funds, mutual funds, and other institutional traders to divide up large trades into several smaller trades to manage market impact, opportunity cost, and risk more effectively. The example below shows how news analysis can be applied in the algorithmic order execution space with the purpose to arrive at more efficient algorithmic trading systems. Example 1 Scenario: A large order needs to be placed in the market for the stock on Company X {\displaystyle X} . Action: Scale the daily volume distribution for Company X {\displaystyle X} applied in the algorithmic trading system, thus taking into account the news sentiment score for volume. This is followed by the creation of the desired trading distribution forcing greater market participation during the periods of the day when volume is expected to be heaviest. == Effects == Being able to express news stories as numbers permits the manipulation of everyday information in a statistical way that allows computers not only to make decisions once made only by humans, but to do so more efficiently. Since market participants are always looking for an edge, the speed of computer connections and the delivery of news analysis, measured in milliseconds, have become essential.
Embedded analytics
Embedded analytics enables organisations to integrate analytics capabilities into their own, often software as a service, applications, portals, or websites. This differs from embedded software and web analytics (also commonly known as product analytics). This integration typically provides contextual insights, quickly, easily and conveniently accessible since these insights should be present on the web page right next to the other, operational, parts of the host application. Insights are provided through interactive data visualisations, such as charts, diagrams, filters, gauges, maps and tables often in combination as dashboards embedded within the system. This setup enables easier, in-depth data analysis without the need to switch and log in between multiple applications. Embedded analytics is also known as customer facing analytics. Embedded analytics is the integration of analytic capabilities into a host, typically browser-based, business-to-business, software as a service, application. These analytic capabilities would typically be relevant and contextual to the use-case of the host application. == History == The term "embedded analytics" was first used by Howard Dresner: consultant, author, former Gartner analyst and inventor of the term "business intelligence" said Howard Dresner while he was working for Hyperion Solutions, a company that Oracle bought in 2007. Oracle started then to use the term "embedded analytics" at their press release for Oracle Rapid Planning on 2009 . == Considerations with embedded analytics == When evaluating embedding analytics, consideration would normally be given to integration at various levels, these would likely include: security integration, data integration, application logic integration, business rules integration, and user experience integration. This is in contrast to traditional BI, which expects users to leave their workflow applications to look at data insights in a separate set of tools. This immediacy makes embedded analytics much more intuitive and likely to be valued by users. A December 2016 report from Nucleus Research found that using BI tools, which require toggling between applications, can take up as much as 1–2 hours of an employee's time each week, whereas embedded analytics eliminate the need to toggle between apps.
Brooklyn Bridge (software)
The Brooklyn Bridge from White Crane Systems was a data transfer enabler. Although it came with some hardware, it was the software which was the basis of the product. It also could transform the data's format. == Overview == The New York Times described its category as being among "communications packages used to transfer files." In an era of 300 baud, Brooklyn Bridge operated at "115,200 baud" so that a transfer which "at 300 baud took 4 minutes and 36 seconds" only needed 5 seconds. Unlike some communications packages, this one retains the original version-date, so as not to alarm people when they seem to have what looks like an update, when it's not. == Description == Once the software is installed, users comfortable with typing the word "COPY" can do so as readily as they sneakernet. An earlier review described it as "less cumbersome than conventional communications software" The use of neither specialized hardware nor specialized software is ideal in an era when this can be done using online or other "outside" services.
Viral marketing
Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, web page or social media profile. Viral marketing may take the form of video clips, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to. == History == The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. As this then began to influence marketing gurus, it took on a life of its own in that new context. The brief career of Australian pop singer Marcus Montana is largely remembered as an early example of viral marketing. In early 1989, thousands of posters declaring "Marcus is Coming" were placed around Sydney, generating discussion and interest within the media and the community about the meaning of the mysterious advertisements. The campaign successfully made Montana's musical debut a talking point, but his subsequent music career was a failure. The term is found in PC User magazine in 1989 with a somewhat differing meaning. It was later used by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing", and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's practice of appending advertising to outgoing mail from their users. Doug Rushkoff, a media critic, wrote about viral marketing on the Internet in 1996. Bob Gerstley wrote about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature. In early 2013, the first ever Viral Summit was held in Las Vegas. == Factors == Marketer Jonah Berger defines six key factors that drive virality, organized in an acronym called STEPPS: Social currency – the better something makes people look, the more likely they will be to share it Triggers – things that are "top of mind" are more likely to be "tip of the tongue" Emotion – when people care, they share Public – the easier something is to see, the more likely people are to imitate it Practical value – people share useful information to help others Stories – like a Trojan Horse, stories carry messages and ideas along for the ride. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. == Psychology == To form deeper connections with viewers and increase the chances of virality, many marketers use psychological principles. They argue that this approach is scientific and can foster an environment where the odds of gaining traction are much higher. People find psychological safety and can develop a sense of trust when more people interact with online content. For this reason, marketers work to develop media that resonates with viewers on a deeper, emotional level as this approach frequently results in higher engagement. This level of interaction serves as a sign of approval, reducing the personal risk that is subconsciously linked to associating oneself with a company or brand’s content. Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative counterparts. This outcome results from the human instinct to respond more positively to content with activating emotions, increasing the desire to share content, which contributes to its virality. Viral marketing utilizes the primitive feeling of frisson to increase their view and share counts. This feeling of excitement is considered powerful because of its ability to cause a physical response. From increased heart rates to full body chills, Professor Brent Coker at the University of Melbourne describes that this approach to marketing triggers a primitive response that immerses the viewer in the content on a deeper level. Researchers Juliana Fernandes from the University of Florida and Sigal Segev from the Florida International University also found that people are more inclined to share emotional campaigns over those that are heavily informational. They claim that consumers do not often care to learn about a product’s actual features and benefits. Instead, people prefer to be immersed in experience-based content that creates an emotional impact. Companies and brands can benefit from treating their content in this manner and go viral more frequently than those who do not. Social proof is another psychological phenomenon that impacts viral content. Experts in this field argue that it is a natural instinct to want to behave similarly to others because it results in positive validation. This phenomenon explains the human need to conform, so marketers focus on creating engaging content that encourages interactions and causes a snowball effect. This subconsciously influences people to like, comment, and share if they already see others doing the same. Social proof goes further by providing people with a form of social currency. When individuals interact with and share content, they become associated with the topics at hand. People naturally tend to perceive one another, and this pattern carries over to the digital world. As a result, many people tend to be vigilant about the viral marketing they engage with, since they want to be perceived positively. Companies and brands have the opportunity to develop social currency themselves by aligning with their target audiences and creating marketing campaigns that fit their interests or match their values. == Methods and metrics == According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distr
European Cloud Partnership
The European Cloud Partnership (ECP) is an advisory group set up by the European Commission as part of the European Cloud Computing Strategy to provide guidance on the development of cloud computing in the European Union. The ECP is led by a steering board composed of representatives of the IT and telecom industry as well as European government policymakers. == History == After publishing a document, "Unleashing the Potential of Cloud Computing in Europe", the European Commission set up the European Cloud Partnership in 2012, with a steering board including both government and industry representatives. The ECP's first meeting was held on 19 November 2012; it was chaired by the President of Estonia Toomas Hendrik Ilves. In 2013 the ECP began drafting its charter. That year, as information about the PRISM scandal came to light, the ECP emphasized the need for Europe to develop its own cloud infrastructure, rather than depend on that of the United States. It completed a report titled "Trusted Cloud Europe" in February 2014 defining its policy, and outlining a process for effective public and private sector participation in cloud computing development in Europe. The report recommended that the commission identify technical, legal and operational best practices, and promote these through certifications and guidelines, and facilitate recognition across national boundaries. The report also recommended that the commission identify cloud computing stakeholders and help them work together through consultations and workshops. In March 2014, the European Commission invited external parties to submit opinions, take part in a discussion forum and complete an online survey in response to the report.
Blocknots
Blocknots were random sequences of numbers contained in a book and organized by numbered rows and columns and were used as additives in the reciphering of Soviet Union codes, during World War II. The Blocknot consisted of a booklet of fifty sheets of 5-figure random additive, 100 additive groups to a sheet. No sheet was used more than once, thus the blocknots were in effect a form of one-time pad. The Soviet Unions highest grade ciphers that were used in the East, were the 5-figure codebook enciphered with the Blocknot book, and were generally considered unbreakable. == Technical Description == Blocknots were distributed centrally from an office in Moscow. Every Blocknot contained 5-figure groups in a number of sheets, for the enciphering of 5-figure messages. The encipherment was effected by applying additives taken from the pad, of which 50-100 5-figure groups appeared. Each pad had a 5-figure number and each sheet had a 2-figure number running consecutively. There were 5 different types of Blocknots, in two different categories The Individual in which each table of random numbers was used only once. The General in which each page of the Blocknot was valid for one day. The security of the additive sequence rested on the choice of different starting points for each message. In 5-figure messages, the blocknot was one of the first 10 Groups in the message. Its position changed at long intervals, but was always easy to re-identify. The Russians differentiated between three types of blocks: The 3-block, DRIERBLOCK. I-block for Individual Block: 50 pages, additive read off in one direction only. The messages could be used and read only between 2 wireless telegraphy stations on one net. The 6-block, SECHSERBLOCK. Z-block for Circular Block: 30 pages, additive read off in either direction. The messages could be used and read, between all W/T stations in a net. The 2-block, ZWEIERBLOCK. OS-block. Used only in traffic from lower to higher formations. Two other types were used, in lower echelons. Notblock: Used in an emergency. Blocknot used for passing on traffic. The distribution of Blocknots was carried out centrally from Moscow to Army Groups then to Armies. The Army was responsible for their distribution throughout the lower levels of the army down to company level. Independent units took their cipher material with them. Occasionally the same blocknot was distributed to two units on different parts of the front, which enabled Depth to be established. Records of all Blocknots used were kept in Berlin and when a repeat was noticed a BLOCKNOT ANGEBOT message was sent out to all German Signals units, to indicate that it may have been possible to break the code using it. There was no certainty in this. A cryptanalyst with the General der Nachrichtenaufklärung stated while being interrogated by TICOM: It seems that depths of up to 8 were established at the beginning of the Russian Campaign but that no 5-figure code was broken after May 1943 German cryptanalysts who were prisoners of war stated under interrogation, that each of the figures 0 to 9 were placed en clair usually within the first ten groups of the text or sometimes at the end. One indicator was the Blocknot number and the consisted of two random figures, the figure representing the type, and the remaining two, the page of the Blocknot being used. In long messages, 000000 was placed in the message when the end of a page had been reached. == Chi number == The Chi-number was the serial numbering of all 5-figure messages passing through the hands of the Cipher Officer, starting on the first of January and ending on thirty-first December of the current year. It always appeared as the last group in an intercepted message, e.g. 00001 on the 1st January, or when the unit was newly set up. The progression of Chi-numbers was carefully observed and recorded in the form of a graph. A Russian corps had about 10 5-figure messages per day, and Army about 20-30 and a Front about 60–100. After only a relatively short time, the individual curves separated sharply and the type of formation could be recognized by the height of the Chi-number alone. == Monitoring == Blocknots were tracked in a card index, that was maintained by the Signal Intelligence Evaluation Centre (NAAS). The NAAS functionality included evaluation and traffic analysis, cryptanalysis, collation and dissemination of intelligence. The card index, which was one amongst several Card Indexes. A careful recording and study of blocks provided the positive clues in the identification and tracking of formations using 5-figure ciphers. The index was subdivided into two files: Search card index, contained all blocknots and chi-numbers whether or not they were known. Unit card index, contained only known Block and Chi-numbers. Inspector Berger, who was the chief cryptanalyst of NAAS 1 stated that the two files formed: The most important and surest instruments for identifying Russian radio nets, known to him. The Blocknots were also used in the Stationary Intercept Company (Feste), the military unit that were designed to work at a lower level to the NAAS, at the Army level and were semi-motorized, and closer to the front. The Feste used the Blocknot value along with several other parameters to build a network diagram. The network diagram was studied extensively, as part of a 6-stage process, that involved several departments within the Feste. The outcome was a metric which determined the most interesting circuit for traffic monitoring, and least interesting, where monitoring of traffic should cease. == Analysis == Johannes Marquart was a mathematician and cryptanalyst who initially worked for Inspectorate 7/VI and later led Referat Ia of Group IV of the General der Nachrichtenaufklärung. Marquart was assigned the study of the Soviet Union Blocknot traffic. Marquart and his unit conducted extensive research in an attempt to discover the method by which they were produced. All the counts which they made, however, failed to reveal any non-random characteristics in the design of the tables, and while they thought the Blocknots must have been generated by machine, they were never able to draw any concrete deductions as a result of their research. == Example == The Soviet 3rd Guard Tank Army transmits a 5-figure message with the Blocknot of 37581 (one of the first 10 groups in the message). On the same day the Block 37582 was used by the same formation. The next day 37583 appeared. Thereafter, for a period, the Army was not heard by German Wireless telegraphy intercept operators, as it was maintaining wireless silence. After a few days, an unidentified net with the Blocknot 37588 is picked up. This message net is claimed, because of the proximity of the blocks (88/83) to be the 3rd Guard Tank Army. The missing Blocknots 84-87 were presumably used in telegraphic, telephonic or courier communications. The Chi number provides confirmation of the first assumption, based on proximity of blocknots in most cases.